Save the Sierra
Recent Background
New Climate for Conservation Report media backgrounder
January 27th, 2010
January 27th, 2010
Supporting Resources for "A New Climate for Conservation Report"
Recent News and Updates
The Tyee -- A five-part series on the future of "green" wood
March 15th, 2010
March 15th, 2010
Read this excellent five-part series on the tension between credible and phony forest certification schemes.
ForestEthics exposes SFI Greenwash at Greenbuild 2009
November 13th, 2009
November 13th, 2009
At world's largest green building conference, we called Sustainabie Forestry (SFI) on its greenwash.
New York Times -- Environmental Groups Spar Over Certifications of Wood and Paper Products
by Mireya Navarro
September 11th, 2009
by Mireya Navarro
September 11th, 2009
We're taking major greenwashers to court, NY Times reports...
SF Bay Guardian – Sierra timber practices aren't front-page news anymore — but the brutal devastation of clear-cutting continues apace
by CECILE LEPAGE
September 9th, 2009
by CECILE LEPAGE
September 9th, 2009
Redding Record Searchlight -- SPI criticized for herbicide use
by Dylan Darling
January 10th, 2009
by Dylan Darling
January 10th, 2009
Critics of the state's largest private landowner say it's spraying too much herbicide on its cleared timberland.
Stockton Record -- Timber company's herbicide use blasted
by Dana Nichols
December 19th, 2008
by Dana Nichols
December 19th, 2008
SAN ANDREAS - The environmental group Forest Ethics released a report Thursday analyzing the 770,000 pounds of herbicides that timber giant Sierra Pacific Industries used on its lands during an 11-year period and calling on the company to reduce its use of the chemicals.
San Jose Mercury News -- Opinion: The Sierra forests can prevent Global Warming
by Todd Paglia
September 17th, 2008
by Todd Paglia
September 17th, 2008
Union Democrat -- Modern logging in the Sierra Nevada
by James Damschroder
September 12th, 2008
by James Damschroder
September 12th, 2008
Much of California's logging comes from Sierra Pacific Industries — the largest private landowner in the state, owning more than 1.7 million acres in the Sierra Nevada.
Redding Record Searchlight -- SPI should try cooperation [Letter to the Editor]
by Joshua Buswell-Charkow
September 7th, 2008
by Joshua Buswell-Charkow
September 7th, 2008
Thank you for your editorial about the Humboldt Redwood Company's acquisition of Pacific Lumber Co. lands and its willingness to engage with the environmental community.
Slate Magazine -- Eco-Pencils
by Jacob Leibenluft
September 2nd, 2008
by Jacob Leibenluft
September 2nd, 2008
Case in point: ForestEthics, a nonprofit focused on protecting California forests, came out with a report card last month that evaluated pencil companies on whether they use recycled material or wood that has been certified for practices that preserve endangered species and the long-term health of forests.
Stockton Record -- Logging reports back opposing views on climate change
by Alex Breitler
May 4th, 2008
by Alex Breitler
May 4th, 2008
Spotted owls, silted streams, raging wildfires - there has been no shortage of fuel for the timber wars over the decades. Add climate change to the mix.
Amador Ledger Dispatch -- Competing forest studies spar over CO2
by Kelly Scott
May 2nd, 2008
by Kelly Scott
May 2nd, 2008
Two competing forest studies have put Sierra Pacific Industries' forest management practices at the heart of a heated debate about global warming.
Calaveras Enterprise -- Clear cuts fuel global warming, critics say
by Phillip Gomez
April 18th, 2008
by Phillip Gomez
April 18th, 2008
Taking environmental protest against timber clear-cutting to a new level, ForestEthics, a San Francisco-based conservation group, released a report last week showing how Sierra Pacific Industries has contributed to global warming.
Redding Record Searchlight -- Environmentalists, timber firm dispute climate change role
by Dylan Darling
April 11th, 2008
by Dylan Darling
April 11th, 2008
A pair of recently released reports -- one by a timber giant and the other by timber critics -- are at odds about the effect logging has on climate change.
Union Democrat -- Greenhouse effects of clearcutting is debated
by James Damschroder
April 11th, 2008
by James Damschroder
April 11th, 2008
A battle of words is heating up as environmentalists and the state's largest timber producer countdown the days to a critical state court decision on timber harvesting in California.
San Francisco Chronicle -- Getting clear with Sierra Pacific Industries
by Jonathan Curiel, http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/28/BAE7UTPD6.DTL
February 28th, 2008
by Jonathan Curiel, http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/28/BAE7UTPD6.DTL
February 28th, 2008
Woodhouse's cause is supported by ForestEthics, a San Francisco environmental group that has asked Sierra Pacific Industries to curtail its clear-cutting (which it says destroys wildlife habitat) and to accept voluntary monitoring by the Forest Stewardship Council, an independent oversight group that ensures forest wood is harvested using safe environmental practices.
Amador Ledger Dispatch -- Valentine's Day press conferences zero in on SPI's logging practices
February 25th, 2008
February 25th, 2008
At Valentine's Day press conferences in Murphys and Redding earlier this month, Ebbetts Pass Forest Watch and ForestEthics, an international nonprofit, released the results of an ongoing business sign-on campaign to lobby Sierra Pacific Industries to end clearcutting practices.
Union Democrat -- Businesses join fight against clearcuts
by James Damschroder
February 14th, 2008
by James Damschroder
February 14th, 2008
Ebbetts Pass Forest Watch has gotten 125 Calaveras County businesses to sign a request directed at California's largest private landowner, Sierra Pacific Industries, to stop the clear-cutting of the area's forest.
Recent Press Releases
FORTUNE 500 COMPANIES WARNED OF GREENWASH RISK
by William Craven: 415.407.3426
March 9th, 2010
by William Craven: 415.407.3426
March 9th, 2010
Notice Advises of Deceptive Claims by “Sustainable Forestry Initiative”
Phony Forest Protection Program Exposed at World’s Largest Green Building Conference
November 12th, 2009
November 12th, 2009
USA Today ad, floating banner escalate campaign begun with FTC and IRS complaints
Phony Forest Protection Scheme Tied to Massive Landslides
October 23rd, 2009
October 23rd, 2009
Greenwashing by the Sustainable Forestry Initiative (SFI) led to devastating landslides, according to a Sierra Club complaint filed against Weyerhaeuser and made public today.
PHONY ‘GREEN’ CERTIFICATION LABEL MISLEADS CONSUMERS, CHEATS TAXPAYERS
September 11th, 2009
September 11th, 2009
ForestEthics reports Sustainable Forestry Initiative to FTC and IRS
New Figures Detail Logging Giant’s Vast Herbicide Use
December 18th, 2008
December 18th, 2008
Statistics released today by international environmental group ForestEthics show for the first time the total quantity and variety of toxic herbicides used by Sierra Pacific Industries (SPI) as part of their controversial logging practices.
Report: Are your pencils California-friendly?
August 21st, 2008
August 21st, 2008
SAN FRANCISCO- As back-to-school shopping gets underway, some of the world’s largest pencil manufacturers have been linked to the clearcutting of California’s Sierra Nevada, according to a pencil report card released today by ForestEhics.
Sierra Logger Swings an Axe at the Climate
April 9th, 2008
April 9th, 2008
International environmental organization ForestEthics will release Climate of Destruction: Sierra Pacific Industries' Impact on Global Warming, a scathing report on timber giant Sierra Pacific Industries, exposing their stated intent to methodically convert to plantations up to one million acres in the next half century, potentially exacerbating climate crisis.
Save the Sierra Campaign Kicks Off with Friday the 13th Demonstration
April 13th, 2007
April 13th, 2007
ForestEthics launched a new campaign on Friday the 13th by re-enacting a real life horror story: the destruction of the forests of California’s Sierra Nevada Mountains by Sierra Pacific Industries (SPI).
Recent Reports
Green Grades 2010: A Report Card on the Paper Practices of the Office Supply Sector
September 9th, 2010
September 9th, 2010
Environmental progress from some of the world's most well-known companies continues with the 2010 edition of Green Grades.
Back to School Report Card: Sharpen Your Pencils and Save the Sierra [pdf]
August 21st, 2008
August 21st, 2008
Check out the following report card to see which pencil companies fail to protect the Sierra, and which ones ace the test.
Recent Advertisements
Greenbuild ad in USA Today
November 12th, 2009
November 12th, 2009
We placed this ad in USA Today targeting the greenwash of Sustainable Forestry Initiative (SFI) during the largest green building conference in the world: Greenbuild. Check it out >>
Recent Multimedia
KPFA -- ForestEthics releases report on clearcutting in the Sierra
by Maggie Kaigler
April 10th, 2008
by Maggie Kaigler
April 10th, 2008
The report accuses Sierra Pacific Industries of planning to methodically chop down up to 1 million acres of trees in the next century.













